Gala Bingo has been making headline news by becoming the first bingo firm to join UK independent gambling watchdog the Senet Group.
In taking this action, the operator joins the likes of Paddy Power, Betfair, Coral, Ladbrokes, William Hill and Sky Betting all of whom have signed up to Senet.
“Bingo is recognised as being a community-based activity at the softest edge of gambling,” explained Gala Leisure chief executive Simon Wykes.
“As such, we place great important on responsible gambling and can see the merits in working together as an industry rather than just as a sector within it.”
Senet Group chair Wanda Goldwag was keen to point up the importance of Gala’s decision.
“Today marks an important milestone as more sectors from across the gambling industry recognise the importance of promoting responsible gambling standards.
“We are delighted to welcome the first bingo brand to the Senet Group, and look forward to working with Gala Bingo as more businesses from across the industry make the commitment to submit to the independent oversight we provide.”