A few days ago I had a customer at El Paso Search Marketing Services ask me what footprinting was. While I have never heard of it referred to as footprinting, I knew what he was referring to and feel that that speaks to the confusion regarding footprints with regards with SEO. In my mind, footprints in Search engine optimization come down to two major groupings, so let’s discuss them now and break them into two admittedly crude categories: good footprints and bad footprints.
Bad Footprints – Let’s begin with the negative footprints since they connect with your stake in SEO, you can also consider these as leaving “traces”. Google can use a “footprint” to tie a few website pages or sites together in their mind even when it’s not explicitly obvious. Obviously link building is the basis of SEO for SEOers, but Google likes all links to be natural or in other words not built but earned.
Therefore, individuals who build links and that are inside the know work to disguise and camouflage those links that they build so they are appear natural in a a few different ways. When link building from a single site you have to another one you have for your purposes of ranking, for example, you want to ensure that Google can’t pick-up on the simple fact that you have both of those sites of the link you create will likely be worth considerably less.
If both sites are hosted from your same IP, that’s an obvious giveaway that this same webmaster owns both sites and likely is linking for that purposes of influencing the SERPs. The IP in cases like this will be the footprint. There are several footprints which search engines like google are able to use to detect link-building patterns and so the general guideline is to always help make your backlink building efforts look as natural as is possible.
Good Footprints – Let’s call these “good” footprints, or typically strings of text that you can recognize and pull coming from a web page to discover similar web pages. SEOers are able to use a footprint to find web pages they wouldn’t normally manage to find through typical searches.
If you wanted to find WordPress blogs related to cars, you will take a collection of text that is available on most WordPress blogs like “powered by WordPress”. When multiple website pages share a trait that way it’s called a footprint. After that you can throw a modifying term like “cars” on the end of that footprint to locate sites linked to your keyword and which match your footprint.
Footprints are handy for locating similar sites in general. For link-building it’s great for when if you locate a type of site that you can receive an easy link from such as a new blog platform you’re new to, you may want to search for a distinguishable footprint it is possible to pull from this to discover lots of other sites/linking possibilities to build off of. It might zgmjop just like a broken record at this stage, but superior content is still king and than some other SEO tip on this or any other list.
Creating good content earns you valuable links, social proof, as well as other important ranking signals/factors, not forgetting it earns you repeat visitors to your site and contains a greater likelihood of converting on your own website’s goals. Arguably just as important as being aware of what SEO works in 2019 is understanding what you should stop expending time on. Having said that, making predictions on what’s planning to become less efficient is much more of the crapshoot as, outside of black hat methods, it’s much more challenging to take guesses on what search engines like google will value less.