We can’t stress enough the importance of a highly written press release. While you are writing your press release, keep your target audience in mind. Simultaneously, remember that part of your audience will likely be an editor, reporter or journalist. This is very important as these are the people who if they like your story, will publish it offering you another arm of exposure.
Be sure that the first paragraph of your own press release answers the most important questions including Who, What, When Where and Why. You may have one sentence to not loose the editor/journalist.
The information in your press release should be accurate, easily readable and to the point. A properly written press release does not need to be a novel. Remember the purpose of a press release would be to entice your reader or journalist to contact you for more information. You do not have to inform your Companies entire life history. Actually, shorter press announcements (usually between 175 – 300 words) have a tendency to receive more exposure, if written well. Why? Because many trade publication journalists might be looking for a short informative piece of information to fill a spot in a magazine, paper or web site. Have you ever seen short snip-its inside the side of a magazine, or on the side from the page on a web site. Guess where the information arises from.
A carefully written and informative press release will make sure to capture your eyes of journalists. Make sure you take your time, and edit your release carefully. Section 2 – Tend Not To Embellish or Exaggerate Your Press Release Grammar. While we know a properly written press release, with perfect timing will give you the exposure everyone is looking and hoping for.
Now that you have written your press release, submitted it for distribution and therefore are receiving calls and emails regarding it, you may undoubtedly have some inquiries to be answered.
Should your press release is written with embellishments, you are going to rapidly lose credibility. Remember, this loss in credibility will even carry to future pr releases. Journalists will remember a source. They will remember an identity. They will likely remember a website. If you leave an unsatisfactory taste inside their mouth, they will consider this experience. What this means is next time you submit a press release, which can be accurate the next time around, is definitely not considered by a journalist that remembers you as someone who will embellish a tale. Do not embellish or exaggerate your press release.
Make sure if you work with facts and figures to boost your story, that you provide causes of these numbers where you could. The reason for this is simple. It adds credibility. If you publish figures or information, even though the details are accurate, people may go with the theory “it must be to great to be real”. Again, although completely innocent, can lead to appear stretching the facts. And again, this can result in your press release possibly being overlooked in the future.
If the information is true, and you cannot support it, if at all possible go conservative and inform them once they contact you. This could not really be possible, but remember, you do not want to turn a journalist/editor off.
Section 3 – Grammar Please ensure your press release has been read, edited and re-read before submission. A poorly written press release will certainly be a extremely fast shut off for just about any journalist or editor. A poorly written press release may also be a negative reflection for just about any Company.
By doing so, you will be able to trap any grammatical errors. Although some of the best writers will occasionally miss grammatical errors or typos, through making sure you read, edit and re-read your press release, you drastically decrease the potential for error.
Print your press release. By printing your press release and reading a paper copy, you are more inclined to catch any errors. This works great for press releases that could be a little on the longer side.
Perhaps possess a coworker or friend review your press release. Sometimes another set of eyes may catch a mistake. Even though you might have read and re-read your work, sometimes if you are extremely focused, you could tune an error out.
Delay until the morning and re-read your press release. You will not believe what a difference a night of sleep can do to suit your needs when you find yourself writing. Whenever your bright and fresh, re-read your press release to ensure that it really is precisely how you want it.
If everything reads well and there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire is presently using a handful of editors to be able to provide the writing service or editing service for the press release. Even though this feature is not now available, our company is focusing on this to suit your needs.
Section 4 – How Frequently Should You Submit Your Press Release? At 24-7 Press Release Newswire we offer various types of press release distribution starting from basic to professional. Our professional go here is under our Mass Media Distribution program and includes press news distribution to a pool of around 80,000 journalists, 4000 websites, opt in journalists that request news to become sent right to their inbox not to mention relevant trade publications. Major websites and trade publications include such locations as Yahoo Finance News, MSNBC, The Brand New York Times, USA Today, Ask Jeeves, Google News amongst many others. At 24-7 Press Release, distribution can also be brought to opt in feed subscribers that sign up to pull our headlines to use as content on their internet sites. When our headlines are updated, their headlines are also updated. Thing about this wonderful press distribution is associated with our partnership with PR Newswire.
Given that we have wowed you with which kind of press release distribution we are designed for, we should inform you that the poorly written press release will receive basically no pickup. Because of this although some places might actually publish your press release (not many places though), if it is poorly written, it will be immediately disregarded. This also implies that journalists will look at it and disregard it. They will likely also, more than likely disregard future pr releases from the same source/Company.
Section 5 – How Frequently Should You Submit Your Press Release? We now have this inquiry motivated to us many times and today decided to finally include this little bit of information inside our Press Release Writing Tips section.
So, just how often in case you submit your press release? Guideline is once to two times a month. However, unless you have news worth mentioning, then once per month is a great rule of thumb.
Most Companies undergo changes. Management changes, product changes, service changes or some other changes. Not to have something to write about, in most companies could be rare. Have you got a hot new service you are now providing? Do you have a new service you plan to offer you coming later on that you would like to inform people of? Have you got new widget whlexk you are importing that no one else has? Are you currently hiring new executive coming from a Fortune 500 Company that will add an asset to your business? These are simply a couple of ideas to keep in mind.
A lot of our customers have discovered using a mix of our Mass Media Distribution press distribution type every month, combined with a reduced amount of distribution at a second time within the same month to work well on their behalf.