Social media marketing is a well-known term used to explain the use of online social networks (like, as an example, Facebook, MySpace, YouTube, Flickr etc), online communities and discussion boards, blogs and other collaborative Internet forums for marketing, sales promotion, public relations and customer support etc. Businesses, whether online or traditional, are increasingly realizing that promoting their site and business through social networking is a powerful strategy that gets them links, attention and, above all, an enormous amount of quality traffic at an affordable.
Social marketing can be an effective low-cost adjunct to conventional website promotion strategies such as link exchanges, search advertising or purchasing banner and editorial ads on relevant sites; providing natural or spontaneous links to large groups of people (without the suspicious commercial overtones of paid advertising!). It is a low-cost/high-return strategy, which many a period may involve only the cost of your time and energy which of employing a freelance programmer or designer instead of spending huge amounts on regular internet marketing methods.
Social media marketing is normally community-specific and lets you target a specific set of people with common interests (which would normally support your marketing objectives) without upsetting other strategies for generating traffic to your website. Very importantly, social media marketing networks, by allowing user participation and something-to-one interactions (rather than sending conventional promotional messages) helps you to build consumer confidence and trust, one of the most important ingredients for virtually any an online success marketing programme. Such confidence and trust also allows online marketers to use viral marketing techniques where their marketing messages are replicated through user-to-user contacts!
A highly effective social networking strategy, apart from getting people to your site, has other important secondary benefits. For example, many search engines like google give importance to the amount of incoming links a website has, while ranking it; and also the large number of spontaneous links from websites of social networking members helps you to enhance your rankings. This is especially vital for brand new websites which may find it difficult initially to achieve links through conventional means.
A fascinating development over the web marketing space associated with social media marketing is the fact many sites include features where companies can produce profiles (Facebook, for instance, allows companies to produce ‘pages’) where users could become ‘fans’ from the company; its products; services etc. As more businesses, particularly retailers, turn to the net and social media to bolster waning sales in the face of any global economic downturn, social networking sites may likely end up being the next major retail destination. A newly released 2009 survey has established that companies in the us are presently spending close to 3.5% with their marketing budgets on social media marketing and also this is likely to increase to around 13.7% within five-years.
One of the biggest advantages of social media marketing (unlike other online strategies like search engine optimisation, pay-per-click advertising etc) is the fact it is possible to implement; something everybody can use some effort and data!
We hear a lot that the majority of the revenue generated on the internet is through marketing and advertisements. But exactly how can it actually work? What are the myths as well as the facts? Would online advertising generate enough revenue that you will have a livelihood from that? How do you strategize to create the most out of internet marketing?
For many people, the suggestions above seems vague. We hear several names like Google AdSense, SEO, etc. but how does all that combine? How easy or difficult is the field of online marketing techniques? Let’s look at some important points regarding online marketing and advertising.
Build and maintain the visibility of your own website within the search engines vlflgl you do have a better possibility of success. The bottom line is using a strategic marketing idea in position rather than simply seeking to optimize the content.
Online media buying is a complex field and launching an internet campaign, although may appear to be a less expensive option actually gets more complicated as time progresses. Prepare a media plan first before venturing into this industry.